Effective Date: 1 July 2025
KORIANDER, S. de R.L. de C.V. (commercially known as Chukum) (“Chukum,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with us through our website https://chukum.com.mx (the “Website”), SMS/text messages, emails, phone calls, or in‑person/virtual engagements.
1. Information We Collect
We may collect the following categories of personal information:
| Category | Examples |
|---|---|
| Identity & Contact Data | Name, billing and shipping address, phone number, email address. |
| Professional Data | Company name, role or position, project details, construction or design requirements. |
| Transactional Data | Payment details processed securely via Stripe (card type, last 4 digits, expiry) or bank‑transfer confirmation numbers. |
| Service Preferences | Product specifications, colour selections, delivery preferences, scheduling requests. |
| Communication Records | Emails, SMS/texts, call logs, notes from customer‑service interactions. |
| Technical Data | IP address, browser type/version, device identifiers, pages visited, interaction logs collected via cookies and Google Analytics. |
| Other Information | Any additional details you voluntarily provide (e.g., survey responses, contest entries, photos of work sites). |
2. How We Collect Information
- Direct Interactions – When you complete online forms (e.g., quote or contact forms), place orders, call, text, email us, or meet with us in person/virtually.
- Automated Technologies – Cookies and Google Analytics on our Website track usage patterns and help improve functionality.
- Third‑Party Tools – CRM and messaging platform GoHighLevel (for communications and scheduling) and Stripe (for payment processing).
3. How We Use Your Information
We use your information to:
- Provide and deliver products or services you request.
- Manage quotations, orders, deliveries, and after‑sales support.
- Send confirmations, reminders, shipping updates, and promotional opportunities (with prior express consent).
- Process payments securely via Stripe or bank deposits.
- Respond to enquiries and provide customer support.
- Analyse usage to improve our Website, products, and customer experience.
- Comply with legal obligations, enforce our Terms of Service, and protect our rights.
4. How We Store and Protect Your Information
Personal data is stored in our secure GoHighLevel CRM. Access is restricted to authorised personnel trained in data protection. Safeguards include encryption in transit and at rest, firewalls, role‑based access controls, and periodic security audits. Payment card data is processed exclusively by PCI‑DSS–compliant provider Stripe and is never stored on Chukum servers.
5. Sharing Your Information
We do not sell, rent, or lease your personal information, mobile numbers, or opt‑in data to any third party. We disclose data only:
- Service Providers – Trusted partners such as GoHighLevel (CRM/messaging) and Stripe (payments) bound by confidentiality agreements and data‑protection obligations.
- Legal Requirements – When required by law, subpoena, or governmental request.
- Business Transfers – If we undergo a merger, acquisition, or asset sale, provided adequate safeguards and advance notice are given.
6. Marketing Communications & SMS Program
Our SMS program, Chukum SMS Alerts, sends updates, reminders, and promotional messages only with your prior express written consent.
- Opt‑Out: Reply “STOP” to any SMS to unsubscribe instantly, or click “unsubscribe” in marketing emails.
- No Sharing: We will never share your mobile number or opt‑in details with third parties for marketing.
All email/SMS communications clearly identify Chukum as the sender and display our physical address (see Section 12). Opt‑out requests are processed within 10 business days.
7. Cookies & Tracking Technologies
We use cookies and Google Analytics to enhance user experience, analyse performance, and tailor content. You can disable cookies via browser settings; however, some features may not function properly.
8. Children’s Privacy
Our Services are not directed to children under 13. We do not knowingly collect information from children. If we discover such data, we will delete it promptly.
9. Your Rights
Depending on your jurisdiction (e.g., GDPR in the EU or CCPA in California) you may have rights to:
- Access, correct, or delete personal data we hold about you.
- Object to or restrict processing.
- Opt out of marketing communications.
- Receive a copy of your data in a portable format.
To exercise any of these rights, contact us using the details in Section 12. We will respond within the timeframes required by applicable law (e.g., 45 days under CCPA).
10. Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Policy, typically no longer than 5 years after your last interaction, unless a longer period is required by law.
11. International Data Transfers
If you are located outside Mexico, your information may be transferred to, processed, and stored in Mexico or other countries where we or our service providers operate. Appropriate safeguards (e.g., contractual clauses) are in place to protect your data.
12. Contact Us
KORIANDER, S. de R.L. de C.V. (commercial name Chukum)
RFC: KOR120224ML5
Andador 3 #276 x 6 and 8, Col. San Carlos
C.P. 97130 Mérida, Yucatán, México
Email: cotizaciones@chukum.com.mx
Phone: +52 (999) 290 04 33
Website: https://chukum.com.mx
13. Changes to This Policy
We may update this Privacy Policy to reflect legal, operational, or technological changes. Updates will be posted on the Website with a revised Effective Date. Significant changes will be communicated via email or SMS (if you have opted in). Continued use of our Services after updates constitutes acceptance of the revised Policy.
Last updated: 1 July 2025